A brand knowledge assistant
Problem
YOU:
Everyone asks us how to talk about the brand.
Staff and partners kept asking about the brand’s positioning, values and offer details. The marketing team couldn’t keep up.
Solution
DUO:
I answer in the brand’s voice – always the same one.
A chatbot built on the brand book and marketing materials answers questions about the mission, values, products and communication rules – always in the same tone.
What DUO does
- Mission and values
- Product and service details
- Brand communication rules
- A consistent tone
- Marketing materials at hand
Results
- Brand communication consistency
- +80%
- Brand questions handled automatically
- 90%
- Marketing team efficiency
- +50%
- Brand information accuracy
- 95%
From a conversation
PARTNER:
Can we say “cheapest on the market” in the ad?
DUO:
Better not – the brand talks about quality, not price. How about: “a fair price for good work”?