An avatar video for a campaign page
Problem
YOU:
People land on the campaign page and leave straight away.
The campaign page converted poorly and visitors stayed for only a few seconds. Traditional video was expensive and hard to update.
Solution
DUO:
I greet every visitor and explain the benefit in half a minute.
An avatar in the brand’s style presents the key product benefits in a short welcome video. A new version takes an hour to record, with no film set.
What DUO does
- An avatar in the brand style
- Fast new video versions
- Plays on every screen
- A/B tests of versions
- Engagement tracking
Results
- Time on page
- +35%
- Campaign conversion
- +28%
- Video play rate
- 90%
- Lower production cost
- 75%
From a conversation
MARKETING:
We’re changing the promotion from 15 to 20 per cent.
DUO:
I’ll record a new version today – same avatar, new text.